For the past two years, we’ve been building, testing, andposting content. Our work combines our research projects with real-worldcampaigns. It’s how we’ve launched four pieces of proprietary marketingsoftware, driven over a billion impressions, and shaped how major brands canharness an organic social presence.
For the past two years, we’ve been building, testing, andposting content. Our work combines our research projects with real-worldcampaigns. It’s how we’ve launched four pieces of proprietary marketingsoftware, driven over a billion impressions, and shaped how major brands canharness an organic social presence.
Labs is the innovation hub behind Multimercial, developing the proprietary tools that power smarter advertising and content performance.
From AI-driven content analysis to optimisation software, Labs turns big data into practical systems creators and brands actually use.
What it is: A lower-third style overlay that appears inside content, integrated into the viewing experience.
Why it works: Non-skippable and attention-locked, viewers must see it to keep watching.
How it works: Instant ad placement (one-click upload), tested and refined via Mirror (our A/B optimisation engine).
Differentiator: Unlike pre-rolls or ad-reads, Glass can’t be skipped and evolves through machine learning to drive higher CTR.
Value: Advertisers gain more clicks per view, creators unlock a fast, scalable monetisation path.
