For the past two years, we’ve been building, testing, and posting content. Our work combines our software projects and research testing with real-world campaigns.
From innovative ad formats proven to increase CTR and recall, to social content pipelines that scale output by hundreds of posts per week, our focus is simple: turn data into growth.
Reach is our social media marketing arm, built for volume and consistency. With a large network of editors and a streamlined training pipeline, we scale shortform and longform campaigns rapidly across platforms without sacrificing quality.
Every editor is upskilled quickly on brand style and strategy practices, giving us the ability to produce and distribute high volumes of content all constructed around retention.
For one of our clients, BBC Maestro this looked like:
Glass is our proprietary ad format designed to sit inside video content while making brand messages impossible to miss.
Why it works:
Unlike pre-rolls that get skipped or ad-reads where viewers tune out, Glass appears as an on-screen banner within the content itself.
Skipping is not an option which is what causes the higher CTR and stronger unaided brand recall.
How it works:
Our optimisation engine analyses every placement in real time. It trials variations of copy, CTAs, and visual design against live audience behaviour, then automatically evolves toward the version that delivers the strongest click-through and recall.
Every Glass ad is designed specifically for the client so it integrates seamlessly with content while maintaining brand styles.
When Glass runs in parallel with Multimercial Reach, the scale of posting generates a massive stream of performance data.
That data makes each new version of the ad smarter, creating a feedback loop where CTR and recall keep climbing the longer campaigns run.
Turning every campaign into a self-optimising growth engine.
The brain to the
Labs is the innovation hub behind Multimercial, developing the proprietary tools that power smarter advertising and content performance.
From AI-driven content analysis to optimisation software, Labs turns big data into practical systems creators and brands actually use.
Every idea deserves airtime.
Send us a message here or book a meeting with us directly.